the purpose of art

This is something that snuck up on me. I was listening to an interview on NPR with a famous architect who is currently working on a project with a major museum. He described the purpose of art and culture as being "to put a light in your eye." How beautiful. In seven small words he managed to sum it up.

I must admit that I've always been of the mindset of "art for art's sake." I intrinsically see value in art and culture, so it never occurred to me to question its purpose. So when this man started to talk about that, the entire concept pushed me onto the edge of my seat. I thought, "How can one person possibly put something so large, esoteric, and varied into words?" And moments later I was flabbergasted when he gave an answer so simple, perceptive and inclusive that it followed me around as I went through my week. I don't remember the name of this architect or even what project he was working on, but he clearly made an impression.

Put a light in your eye to gain perspective.

Put a light in your eye when news of the recession weighs too heavily on your routine.

Put a light in your eye to see the world differently.

Assignment Print Ad

One of my assignments this semester was to create an ad that showcases Aggreko's relationship with the 2010 Olympics. They provide the majority of power and much of the construction for the Olympics. This ad is geared toward industry trade magazines so that Aggreko can show off it's role in the Olympics. I believe that less is more so I did not include the website, because when you're designing for business to business, people who want to know about your company already have the website. The website matters when designing ads more for consumers.

Here it is:

When Good PR Goes Bad

Awhile back Old Spice sponsored a brand-relevant contest: people sent in essays about the art of manliness and readers voted on the winner who received a cash prize. However, the man the viewers picked was controversial to say the least. Most of the press has been about his wife is the founder of a group named "Ladies Against Feminism," which discourages women from voting.

Now I don't think this particular brand of masculinity is consistent with Old Spice's image but they sponsored the contest before the winner was chosen. And there's something to be said for giving readers total freedom. It's interesting that a contest about the art of manliness became so closely connected with a group about feminism, and one that is most certain to stir strong feelings.

One solution would be for Old Spice to have reviewed the essays and chosen finalists and then allowed people to vote. I'm not certain if this happened or not, but I question the wisdom that allowed such a controversial winner. I'm curious to see if they repeat this contest and if the winner is markedly different.