Crestwood Court is becoming a Purple Cow!

I'm sure many people have read Seth Godin's Purple Cow, which is about making your company stand out. Crestwood Court is doing an excellent job of doing just that with an incredible vision about being a different kind of mall.

Crestwood Mall was not doing well and as the anchors stores left, many smaller ones followed. However, it seems that new ownership has come in with some new ideas that just might be crazy enough to work. Competing with other malls such as West County and Chesterfield Mall was not going well. So they're not going to be like other malls any more.

The new owners of the rebranded Crestwood Court have decided to open some of their spaces to local artists. Partnering with the Regional Arts Commission of St. Louis, they plan to transform their persona into a cultural center.



The rumors I've heard around town are that within 2-5 years it will be turned into an open air mall with apartments over the shops. I can't verify that, but I think that 5 years is a good time-frame. I think this is such an amazing idea because it's outside the box and there is nothing like this anywhere in St. Louis. They've chosen to give up some revenue for the artists' spaces, but with the possibility of making it open air and adding apartments could potentially make up for it.

If you read about the grand opening, there's a lot of great PR ideas in there too. I'm very excited to see where this goes. My biggest concern is that the project won't be given enough time or capitol to succeed. That seems to be the most likely reason for something this excellent to fail. Only time will tell.